Floor Decals
Floor space is often overlooked when businesses plan their signage, but it can be one of the most useful places to communicate with customers, visitors, and employees.
Custom floor decals and graphics can help direct traffic, reinforce your brand, promote an event or offer, and communicate important information without taking up valuable wall or display space.
Because floor graphics can be designed around a specific space and purpose, they can work as part of a larger signage system or as a standalone solution for temporary messaging.
Use Floor Decals for Wayfinding
One of the most practical uses for custom floor decals is helping people understand where to go.
Directional arrows, pathways, department markers, and other visual cues can guide visitors through offices, retail environments, schools, healthcare facilities, event spaces, and other properties.
Floor graphics can also supplement permanent wayfinding signage in areas where additional direction is helpful or where wall-mounted signs aren’t practical.
Extend Your Branding to the Floor
Floor graphics don’t have to be purely functional. They can also become part of the visual experience of a space.
Custom colors, logos, patterns, and branded graphics can reinforce a company’s identity in entrances, lobbies, retail environments, showrooms, event spaces, and other high-traffic areas.
When coordinated with wall graphics, dimensional signage, digital displays, and other visual elements, floor graphics can help create a more cohesive branded environment.
Promote Events, Products, and Special Offers
Floor decals can draw attention to information in places where customers may not expect to see it.
Retailers can use them to highlight products or promotions, while businesses and organizations can incorporate floor graphics into special events, exhibits, seasonal campaigns, and temporary installations.
Because these applications may not need to remain in place permanently, floor decals can be especially useful when messaging changes throughout the year.
Communicate Safety and Instructional Information
Floor decals can also provide practical instructions exactly where they’re needed.
They can identify restricted areas, mark pathways, indicate where equipment or materials should be placed, reinforce safety procedures, or provide other visual reminders in workplaces and public spaces.
Placement is particularly important for this type of signage. The graphic needs to be easy to see without creating confusion or interfering with other directional or safety signs in the space.
Choosing the Right Floor Graphic
Not every floor or environment requires the same type of graphic.
The surface material, amount of foot traffic, indoor or outdoor location, expected length of use, cleaning procedures, and surrounding environment should all be considered when choosing a floor graphic solution.
Design matters, too. Size, contrast, placement, and viewing angle can affect how quickly people notice and understand the message.
Custom Floor Decals from BLR Visual Communications
Floor graphics are most effective when they’re designed as part of the overall environment rather than treated as an afterthought.
BLR Visual Communications can help businesses incorporate custom floor decals and graphics into wayfinding systems, branded environments, promotional campaigns, and broader interior signage projects.
Contact BLR Visual Communications to discuss custom floor graphics for your space.