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Exploring the world of visual communications

Golfland Sunnyvale sign upgraded to digital version with BLR
by Jennifer DeMarco | October 8, 2024 | blog
Golfland Sunnyvale Upgrades to Illuminated Channel Letters

Golfland Sunnyvale, located at 855 E. El Camino Real, worked with BLR to renovate its pylon sign, transitioning from its original 1980s design to a modern, eye-catching display. BLR replaced the older signage with state-of-the-art, RGB-controlled illuminated channel letters for “GOLFLAND,” “ARCADE,” and the arrow signage. The new letters are vibrant and dynamic, can change… View Article

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Preparing for the Holiday Season - Digital Signage Tips for Retailers
by Jennifer DeMarco | October 1, 2024 | blog
Preparing for the Holiday Season: Digital Signage Tips for Retailers

The holiday season is the most important time of year for sales volume for any retailer. How can digital signage help you stand out from your competition and attract customers into your shop to have an unforgettable shopping experience during the holiday shopping stampede? If done right, digital signage can be the key to customer… View Article

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Transforming Restaurant Operations
by Jennifer DeMarco | September 24, 2024 | blog
Transforming Restaurant Operations with Digital Signage

Digital signage is very effective in saving marketing costs, automating systems, and facilitating customer convenience. Restaurants are given opportunities to communicate with customers more effectively through dynamic menu boards, promotional videos, POS, in-store signage, drive-throughs, and kitchen displays. Dynamic Menu Boards Goodbye, static printed menu full of costly changes and updates; digital menu boards go… View Article

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by Jennifer DeMarco | September 17, 2024 | blog
Capturing Attention with Seasonal Signage: Tips for Effective Holiday-Themed Content

During the holiday season, retailers have a great chance to attract viewers with Christmas-themed digital signage. When it comes to creating digital signage, one of the most commonly asked question is: what is the best way to design a great piece of holiday-themed digital content that will engage viewers and have the biggest impact? Embrace… View Article

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by Jennifer DeMarco | September 10, 2024 | blog
Navigating the Challenges of Digital Signage Implementation

More and more companies have begun to take advantage of digital signage to capture customers’ attention and expedite communications. However, there are some common mistakes you’ll want to avoid when implementing your digital signage strategy. This article sheds light on the pitfalls of implementing digital signage and provides practical tips to overcome them. Hardware selection… View Article

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Importance of Digital Signage for Medium to Large Businesses
by Jennifer DeMarco | September 3, 2024 | blog
The Importance of Digital Signage for Medium to Large Businesses

With digital signage, a business can take its communication and engagement into its own hands. It is visually captivating advertising for those passing by on the street or making a stop. For organizations with a presence in many places, digital signage helps drive a cohesive brand message. Content can be updated in an instant. For… View Article

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Leveraging Digital Signage in Internal Communications
by Jennifer DeMarco | August 27, 2024 | blog
Leveraging Digital Signage in Internal Communications

Employee engagement is critical to organizational performance, productivity, and retention. However, engaging employees in today’s digital age requires innovative approaches that cut through the noise and capture their attention. Digital signage offers a dynamic platform for delivering engaging, interactive content that resonates with employees. From eye-catching visuals to multimedia presentations, organizations can leverage digital displays… View Article

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