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Exploring the world of visual communications

Digital Signage in Corporate Communications: Boosting Employee Engagement
by Kelly Conway | May 10, 2025 | blog
Digital Signage in Corporate Communications: Boosting Employee Engagement

Internal communication often breaks down, not because of a lack of effort but because the channels aren’t effective. Today’s workforce is distracted, dispersed, and drowning in notifications. So, how do you make sure your employees see and engage with important updates? That’s where digital signage in corporate communication comes in. Digital signage isn’t just for lobbies… View Article

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Blurred Lines between branding and enterainment
by Jennifer DeMarco | May 6, 2025 | blog
The Blurred Lines Between Branding and Entertainment

Walk into any modern shopping district, sports arena, or entertainment venue, and you’ll notice something: As you enter modern shopping districts along with sports arenas and entertainment venues you’ll observe that branding has become a fundamental element of the experience. It is the experience. Businesses today create immersive environments where customers can enter beyond just… View Article

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Signage and Facade Improvements for downtown Sunnyvale
by Jennifer DeMarco | April 29, 2025 | blog
Bay Area Grant Programs Supporting Signage and Facade Improvements

For small businesses and property owners in the Bay Area, upgrading a storefront or commercial building through signage and facade improvements isn’t just about curb appeal — it’s about sending the right message to customers, clients, and the community. But high-impact improvements like signage, lighting, and facade restoration don’t have to be a solo investment…. View Article

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SanDisk's rebrand with interior branding for reception desk by BLR Visual Communications - commercial business signs
by Kelly Conway | April 29, 2025 | blog
The Art and Science of Commercial Business Signs

Commercial business signs serve as a silent ambassador for your brand, transforming ordinary spaces into landscapes of opportunity where design meets functionality. This confluence of art and science goes beyond mere aesthetics to embed messages in the minds of passersby, utilizing strategic color schemes and innovative designs to navigate the complex interplay of attention, perception,… View Article

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SanDisk's rebrand with exterior custom signage for business with new logo
by Kelly Conway | April 24, 2025 | blog
Custom Signage for Business: Tailoring Solutions for Different Industries

Effective communication and brand differentiation are crucial in today’s competitive markets. Custom signage helps businesses across various industries achieve these goals by providing tailored branding solutions that capture attention and convey key messages. Ordering a custom sign involves several important considerations, such as customization options, proof approval before production, cost estimation through a quote generator,… View Article

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WPRealty Kiosk with housing market touchscreens, digital signage
by Kelly Conway | April 22, 2025 | blog
Digital Signage Services: Enhancing Customer Experience in Retail

Step into a retail store in the San Francisco Bay Area and immediately notice something different. Instead of the usual greeting from a sales associate, dynamic digital signs catch your eye, showcasing the latest promotions, new arrivals, and exclusive discounts. This is the new era of retail, powered by digital signage that transforms shopping into… View Article

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San Juan Oaks Exterior Signage for easy wayfinding
by Jennifer DeMarco | April 22, 2025 | blog
From Building ID to Brand Story: Why Exterior Signage Still Matters

We often forget how important physical signs are for communicating a brand’s voice, providing information, and wayfinding around unfamiliar buildings. Bay Area businesses and property owners find exterior signage essential because it serves as a way of identification and an influential display of brand identity that demonstrates a company’s professional standing. The Resurgence of Physical… View Article

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