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Exploring the world of visual communications

by Jennifer DeMarco | August 16, 2022 | blog
3 Tips for Creating an Effective Corporate Branding Strategy

In order for a company to stand out from its competitors, it needs to create an identity that will attract customers. This includes creating a logo, tagline, and other visual elements. Create a Clear Vision Statement If you’re looking to develop a strong corporate branding strategy, you need to start by creating a clear vision… View Article

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by Jennifer DeMarco | August 9, 2022 | blog
Hybrid Buildings Achieve Results

65% of employees surveyed who work in the sciences reported wanting to return to work 3-5 days a week after COVID. This was double the average from most industries! Science workers are under a high amount of stress to perform during these times; so what makes the sciences different from any other industry? One theory… View Article

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Inclusivity signage
by Jennifer DeMarco | August 2, 2022 | blog
Designed for Inclusivity

Architects, construction companies and interior designers all have an opportunity to reimagine the design and flow of buildings to allow a more inclusive design. Inclusive designs create a space that meets the needs of all people regardless of race, sex, age, socioeconomic status, etc. Take a library for example. A library is a space designed… View Article

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by Jennifer DeMarco | July 26, 2022 | blog
6 Strategies for Healthier Buildings

Previously, we talked about the Fitwel Standard and the categories that they look at in determining how health-conscious a commercial building’s design is. Here we are going to dive into their 6 strategies for workplace buildings. These are a few of the best practices proposed by Fitwel to create healthier buildings in the workplace. Area –… View Article

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by Jennifer DeMarco | July 19, 2022 | blog
BLR Turns Up the Lights

BLR designed neon displays based off handcrafted original designs for a major customer/industry conference held at the Moscone center in San Francisco. The signs were a key graphic element included in the attendees Lounge Area which was organized by industry/customer categories. After the event, this original neon art will be utilized in an expansion of… View Article

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by Jennifer DeMarco | July 12, 2022 | blog
Building a Brand Heart

Years ago, the “office” was seen as a space for adding additional cubicles to increase the number of workers and driving revenue without increasing square footage. As time has gone on, the concept of the “office” has evolved into many different forms. Offices have transformed into a need for communal workspaces that promote functionality and… View Article

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by Jennifer DeMarco | July 5, 2022 | blog
Khang Pharmacy

This new independent pharmacy needed retail oriented signage including new panel for illuminated box sign, new exterior sign on dibond on opposite of building; brushed aluminum with cut vinyl exterior and interior signs for customer information.

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