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Exploring the world of visual communications

Planning a Digital Monument Sign This Summer? What Schools Need to Know
by Jennifer DeMarco | May 27, 2025 | blog
Planning a Digital Monument Sign This Summer? What Schools Need to Know

Summer is one of the most strategic times for schools to take on capital improvement projects — and signage is no exception. If you’ve been considering a digital monument sign for your school or district, now is the time to start planning. Here’s what administrators, facilities teams, and school board members need to know to… View Article

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Sustainable Signage Solutions: Eco-Friendly Practices in the Sign Industry
by Kelly Conway | May 23, 2025 | blog
Sustainable Signage Solutions: Eco-Friendly Practices in the Sign Industry

You’ve finally got the branding, messaging, colors, tone, all dialed in. But here’s the catch: your signage doesn’t reflect it. Worse, it’s contributing to waste, high energy consumption, and a growing environmental impact that savvy consumers are no longer ignoring. More businesses across the Bay Area are discovering that signage isn’t just a tool for… View Article

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SanDisk's rebrand with interior signage by BLR Visual Communications
by Jennifer DeMarco | May 20, 2025 | blog
A Look Inside BLR’s Latest Signage Projects

At BLR, every month brings new opportunities to turn big ideas into standout signage — and March was no exception. From high-impact branding to detailed fabrication, here’s a peek at some of the work we’ve been proud to deliver recently: ByteDance / TikTok – Corporate Branding Package We partnered with the global tech leader to… View Article

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Corporate Communications with Digital Signage
by Jennifer DeMarco | May 13, 2025 | blog
How Signage and Graphics Create Inclusive Workspaces

Fostering a sense of belonging is more than a cultural initiative, it’s a strategic move. . Employees who feel included and valued are more engaged, productive, and loyal. While policies and programs are essential, the physical workspace plays a pivotal role in signaling inclusivity and belonging. The Power of Visual Communication Signage and environmental graphics… View Article

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Digital Signage in Corporate Communications
by Kelly Conway | May 10, 2025 | blog
Digital Signage in Corporate Communications: Boosting Employee Engagement

Internal communication often breaks down, not because of a lack of effort but because the channels aren’t effective. Today’s workforce is distracted, dispersed, and drowning in notifications. So, how do you make sure your employees see and engage with important updates? That’s where digital signage in corporate communication comes in. Digital signage isn’t just for lobbies… View Article

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Blurred Lines between branding and enterainment
by Jennifer DeMarco | May 6, 2025 | blog
The Blurred Lines Between Branding and Entertainment

Walk into any modern shopping district, sports arena, or entertainment venue, and you’ll notice something: As you enter modern shopping districts along with sports arenas and entertainment venues you’ll observe that branding has become a fundamental element of the experience. It is the experience. Businesses today create immersive environments where customers can enter beyond just… View Article

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