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Exploring the world of visual communications

Demanding More From the Workplace
by Jennifer DeMarco | April 16, 2024 | blog
Boosting Office Attendance: Selling & Delivering Workplace Value to Employees

While many companies advocate for increased in-office time, employees may not always align with these expectations. This misalignment underscores the importance of effectively communicating the value proposition of the office and creating a workplace culture that supports it. Here’s how businesses can bridge the gap and boost office attendance: 1. Recognizing the Mission-Critical Role of… View Article

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Community Center Marquee
by Jennifer DeMarco | April 9, 2024 | blog
Implementing Digital Signage in School Environments

Transitioning from static marquees to digital signage represents an exciting opportunity for schools to modernize their communication efforts and engage stakeholders in new and innovative ways. However, the implementation process can seem daunting without proper planning and guidance.  Define Objectives and Goals: Schools must define clear objectives and goals for their signage initiatives before implementing… View Article

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Impactful office branding creating Verbal Identity for a business
by Jennifer DeMarco | April 2, 2024 | blog
Impact of Verbal Identity in Office Branding

In the dynamic landscape of corporate branding, the visual aesthetics of office buildings and corporate campuses often take center stage. However, as we navigate the evolving realms of inclusive design and brand storytelling, a crucial yet underrated element deserves our attention: verbal identity. The Foundation of Verbal Identity in Corporate Spaces: When envisioning a corporate… View Article

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12’ w x 3’ h 8mm LED screen
by Jennifer DeMarco | March 26, 2024 | blog
Benefits of Upgrading School Marquees to Digital Signage

Effective communication is essential for schools to keep students, parents, and the community informed and engaged. While traditional static marquees have served as a staple of school communication for decades, many schools are now switching to digital signage to meet the evolving needs of their stakeholders.  Dynamic Messaging: One of the primary benefits of digital… View Article

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group of coworkers creating a positive work environment
by Jennifer DeMarco | March 19, 2024 | blog
The Role of Digital Signage in Cultivating a Positive Work Environment

Company culture is pivotal in shaping employee morale, productivity, and retention. However, effectively communicating and reinforcing core values and cultural initiatives can take time and effort, especially in large or distributed organizations. Digital signage provides a visually compelling platform for showcasing company values, mission statements, and cultural initiatives. By prominently displaying these messages in communal… View Article

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woman holding computer
by Jennifer DeMarco | March 12, 2024 | blog
Digital Signage Terms

Ten terms you’ll want to know as you embark on your digital signage transition: Digital Signage: Refers to electronic displays used to convey information, advertisements, announcements, or other messages to viewers. Digital signage can include various displays, such as LCD screens, LED displays, video walls, interactive kiosks, and projection systems. Content Management System (CMS): A… View Article

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