ABOUT US
Bay Area leaders in signage & graphics
We meet the demands of modern messaging.
From dynamic digital displays to environmental branding, our solutions help amplify your most crucial messages and create spaces designed for engagement.
Since 1974, our exceptional signage solutions have helped local businesses and tech giants alike enhance their branding and meet their critical communication goals.
OUR VALUES
Crafted with integrity
Our customer-centric values enable us to form true partnerships and deliver exceptional results.
Commit to the outcome
We strive to exceed expectations. Our efficient processes and wide-ranging capabilities position us to tackle complex projects with confidence and speed.
Make a lasting impression
Our work brings out the best in every space. Keeping your big-picture messaging goals in mind, we create memorable signage and graphics that emphasize your brand.
Embrace innovation
Our experience has taught us to adapt to changing technology and take a creative lens to every environment. No matter the ask, we have the resources and skills to bring your vision to life.
Stay flexible
Resilience is key. Whether we’re adopting the latest technology or pivoting to address new priorities, we adapt our approach to meet your needs.
Put relationships first
We’re committed to building trust. Both within our company and with customers, we approach every interaction with respect and empathy.
Meet our team
We are a crew of craftsmen, technicians, creatives, and management professionals who are dedicated to providing great customer experience.
Kevin Griffin
General Manager
Kelly Conway
Senior Sales & Marketing Manager
Nancy Le
HR Manager
Miranda Piutau
Project Manager
Elias Ortiz
Accounting Manager
Debbie Johnson
Sr. Sales Manager
Chad Detmers
Pre Press
Joel Fajardo
Sign Tech
Edwin Gonzalez
Sign Tech
Gabriel Reynoso
Sign Tech
Fernando Sierra
Sign Tech
Patrick Mastin
Sign Tech
Xica Chen
Project CoordinatorMelissa Balfour
Pre-Press/Print OperatorAngela Herrera
Office Administrator
Karen Weyman
Director, Project Management
Jose Gonzalez
Production Manager
Aaron Chautran
Graphic Designer
Daniel Martinez
Manager, Field Services
A history of innovation
BLR stands for Betty Lee Root, our business’s founder and the first of three generations to run the family business.
BLR initially specialized in hand-engraved pieces for computers and other machinery—to this day, engraving remains one of our core capabilities.
In the late 80s, BLR expanded to include signage, graphics, creative support, installation, and eventually digital signage. Though new ownership took over in 2005, we continue to lead the signage industry forward, all while honoring our history and maintaining a culture of family values.