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Bay Area leaders in signage & graphics

We meet the demands of modern messaging.

From dynamic digital displays to environmental branding, our solutions help amplify your most crucial messages and create spaces designed for engagement.

Since 1974, our exceptional signage solutions have helped local businesses and tech giants alike enhance their branding and meet their critical communication goals.


Crafted with integrity

Our customer-centric values enable us to form true partnerships and deliver exceptional results.

Commit to the outcome

We strive to exceed expectations. Our efficient processes and wide-ranging capabilities position us to tackle complex projects with confidence and speed.

Make a lasting impression

Our work brings out the best in every space. Keeping your big-picture messaging goals in mind, we create memorable signage and graphics that emphasize your brand.

Embrace innovation

Our experience has taught us to adapt to changing technology and take a creative lens to every environment. No matter the ask, we have the resources and skills to bring your vision to life.

Stay flexible

Resilience is key. Whether we’re adopting the latest technology or pivoting to address new priorities, we adapt our approach to meet your needs.

Put relationships first

We’re committed to building trust. Both within our company and with customers, we approach every interaction with respect and empathy.

"Most of our employees have been with us for years. We’ve built a team that feels like family, and our combined experiences guide us to do our best work, together."

Kevin Griffin

General Manager, BLR

Meet our team

We are a crew of craftsmen, technicians, creatives, and management professionals who are dedicated to providing great customer experience.

Kevin Griffin
General Manager
Kelly Conway
Senior Sales & Marketing Manager
Jorge Martinez
Operations Manager
Karen Weyman
Project Manager
Julia Bernal
Sign Tech & QC Coordinator
Jose Gonzalez
Pre-Press & Printer Operations
Aaron Chautran
Graphic Designer
Daniel Martinez
Sign Tech

A history of innovation

BLR stands for Betty Lee Root, our business’s founder and the first of three generations to run the family business.

BLR initially specialized in hand-engraved pieces for computers and other machinery—to this day, engraving remains one of our core capabilities.

In the late 80s, BLR expanded to include signage, graphics, creative support, installation, and eventually digital signage.  Though new ownership took over in 2005, we continue to lead the signage industry forward, all while honoring our history and maintaining a culture of family values.

Looking for signage support?

Whether you have questions or know exactly what you need, we can’t wait to hear what you have in mind.