Bringing SanDisk’s New Brand Identity to Life Across Multiple Bay Area Facilities
When SanDisk unveiled a bold new visual identity, the company needed a signage partner capable of translating its refreshed brand into a cohesive physical experience across multiple buildings and visitor touchpoints.
BLR was selected to support the implementation of SanDisk’s campus-wide rebrand through a comprehensive package of exterior signage, interior branding, wayfinding, and environmental graphics. Working within established brand standards, our team coordinated the removal of outdated signage while installing new illuminated building signs, glass graphics, acrylic wayfinding systems, branded wall wraps, and lobby displays throughout the campus.
The project required careful planning and multiple mobilizations to ensure a seamless transition from the previous brand identity to the new SanDisk look. Exterior improvements included illuminated channel letter signage, building identification systems, directional signage, glass facade graphics, and updated address markings. Inside, the transformation continued with custom lobby branding, large-format wall graphics, reception desk installations, and environmental graphics designed to reinforce SanDisk’s forward-looking vision.
The result is a cohesive branded environment that extends SanDisk’s new identity beyond digital channels and into the physical workplace, creating a consistent experience for employees, visitors, and customers alike.
- Environmental branding
- Architectural signage
- Wayfinding
- Building & property ID
- Wall graphics & wraps
A successful rebrand extends beyond a company's logo. Throughout this project, BLR helped transform SanDisk's physical environment to align with its new visual identity, from illuminated building signage and wayfinding systems to lobby branding and environmental graphics. By coordinating the replacement of existing signage and implementing new branded elements across multiple facilities, BLR helped create a seamless transition that brought SanDisk's future-focused vision to life.
