Digital Signage Terms
Ten terms you’ll want to know as you embark on your digital signage transition:
Digital Signage: Refers to electronic displays used to convey information, advertisements, announcements, or other messages to viewers. Digital signage can include various displays, such as LCD screens, LED displays, video walls, interactive kiosks, and projection systems.
Content Management System (CMS): A software platform used to create, manage, schedule, and distribute content to digital signage displays. CMS allows users to upload, organize, and update content remotely, ensuring that the right messages are displayed at the right time and location.
Content Creation: Designed and produced multimedia content for digital signage displays. Content creation may involve graphics, videos, animations, text, and interactive elements that effectively communicate messages and engage viewers.
Playlist: A curated list of content items scheduled to play on digital signage displays. Playlists allow users to sequence and schedule content according to specific criteria, such as time of day, day of the week, or location.
Layout: The arrangement and design of content on a digital signage display. Layouts determine how content is organized, sized, and positioned within the display area to maximize visibility and impact.
Template: Pre-designed layouts or frameworks that can be customized with content to create visually appealing and consistent digital signage displays. Templates help streamline the content creation and maintain brand consistency across multiple displays.
Scheduling: Determining when and where content will be displayed on digital signage screens. Scheduling allows users to define playback times, durations, and recurrence patterns for content items, ensuring that messages are delivered at optimal times to target audiences.
Playback: The act of displaying content on digital signage screens. Playback involves rendering and presenting multimedia content such as images, videos, slideshows, and animations on the display by the scheduled playlist.
Remote Management: The ability to monitor, control, and manage digital signage displays from a centralized location. Remote management tools allow users to perform content updates, playlist adjustments, device monitoring, and troubleshooting without physical display access.
Analytics: Collection and analysis of digital signage performance and audience engagement data. Analytics provide insights into key metrics such as display uptime, content effectiveness, audience demographics, and viewer behavior, enabling users to evaluate the impact of their digital signage initiatives and make data-driven decisions.