Building a City’s Identity

Every city you’ve ever visited has a ‘feeling’ to it, which is based largely around the signage.

Vegas – What happens in Vegas, Stays in Vegas

Vegas is defined by it’s bright, flashy lights that scream for your attention. Walk into any building and you’ll then find a just as flashy casino room filled with sounds and lights attempting to grab your attention.

If you took away all the lights and signs as you walked down the Vegas strip, what would be left? What would the city feel like?

As city’s are planned – the signage components are integral to bringing that feeling to each visitor.

Lake Buena Vista – The home of Disney World

Disney World sits in a small town of Lake Buena Vista. As you near the parks, all the signage changes. Typically, we find informational signs in blue lined across the highways. But, when you reach the outskirts of Disney World, the signs become Mickey-centric and the colors change to reds and yellows.

Disney takes great strides to make sure all visitors are reminded they are in the “Happiest Place on Earth” and are lured back into coming over and over again. Branding through signage in Lake Buena Vista is taken extremely seriously!