The “Touch-less” Campaign

In the early 2000’s, the hot topic was the development of automated services such as self-checkout kiosks and Amazon online shopping.These mediums created a new level of efficiency for the consumer. Then came the touchscreen. Restaurants such as McDonald’s and Panera began providing a personal ordering system utilizing a touchscreen creating a more self-sufficient experience with shorter wait times. Today’s buzz-word is “touchless.”

Companies have recognized the need for non-stop innovation before COVID-19 demanded it from them, however the type of innovation these days has non-negotiable expectations.

The hope is no longer just to stay relevant, but it is to stay open. In order to do so, companies must adhere to Health and Safety guidelines. Nothing answers that demand more than the idea of a “touchless” experience. While technology is far from enabling every person with the abiity to use optical scanners or facial recognition to communicate their every need, the ability to use your own personal smartphone as a remote that can connect with existing touchscreen modalities is a step forward in the touchless endeavour.

Touchscreens became the norm in almost every facility, yet now they have gained labels such as “non-hygenic” and “liability.” Maintaining health and safety guidelines for employees and consumers is of utmost importance. Developing a way that utilizes existing communication mediums instead of financially wasting them in order to create touch-less options is equally important.