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Exploring the world of visual communications

Interior directional signage system designed and installed at San Juan Oaks Golf Club, featuring clear room labels and custom branded wayfinding elements.
by Jennifer DeMarco | August 29, 2025 | blog
What Makes Great Wayfinding (and Why It’s Often Overlooked)

Imagine walking into a building and immediately knowing where to go without any confusion, backtracking, or asking for directions. That’s the power of great wayfinding signage design. But when it’s done poorly (or worse, overlooked altogether), it creates frustration, slows people down, and reflects poorly on your business. In this post, we’ll explore what makes… View Article

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Four-panel LED sign designed and installed by BLR for Christ Community Church in Milpitas
by Jennifer DeMarco | August 21, 2025 | blog
Permits and Codes: A Straightforward Guide to Signage Regulations in the Bay Area

Signage in the Bay Area? You’ll Need a Permit (Probably) The Bay Area is known for innovation, bold architecture, and thoughtful design, but it’s also one of the most heavily regulated regions in the country. That means if you’re planning to install business signage in San Jose, San Francisco, Oakland, or beyond, you’re likely going… View Article

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Full-color LED digital sign at Milpitas City Hall designed and installed by BLR Visual Communications, featuring real-time content control
by Jennifer DeMarco | August 14, 2025 | blog
Digital vs. Traditional Signage: What Works Best for Modern Businesses?

Not all signs are created equal, and in a world where attention is everything, the type of signage you choose can make a major difference. If you’re deciding between digital vs. traditional signage, you’re not alone. Businesses across the Bay Area are asking the same question: what works best for visibility, communication, and return on… View Article

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Custom business signage for Bay Area buildings
by Jennifer DeMarco | August 7, 2025 | blog
How to Choose the Right Signage for Your Bay Area Business

When it comes to choosing business signage, too many companies treat it as an afterthought. But smart signage isn’t just about aesthetics. It’s a strategic decision that impacts how customers find you, perceive you, and interact with your brand. In the Bay Area, where design standards are high and permitting can be complex, getting signage… View Article

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Channel Letter Signs on NetApp Storefront at Night
by Jennifer DeMarco | July 31, 2025 | blog
7 Ways Custom Business Signs Boost Visibility and Build Customer Trust

Custom business signs are more than just a label on a building…it’s a 24/7 brand ambassador. From the moment a customer spots your sign, they’re forming an opinion about your business. Is it polished? Professional? Memorable? With the right design and placement, signage doesn’t just help people find you — it helps them trust you…. View Article

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Google’s custom-routed address monument sign juxtaposes the sleekness of the digital world with the timeless allure of timber craftsmanship.
by Jennifer DeMarco | July 24, 2025 | blog
What Makes Great Wayfinding Signage (and Why It’s Often Overlooked)

Most people don’t think about wayfinding signage when they’re moving through a building. They just expect to know where to go—and feel frustrated when they don’t. That’s the paradox of wayfinding signage: when it works, no one notices. When it fails, everyone does. Whether it’s a hospital, university, civic center, or office building, wayfinding signage… View Article

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by Jennifer DeMarco | July 8, 2025 | blog
Digital Signage Services in San Jose: What to Look for Before You Buy

San Jose is home to some of the most innovative companies in the world, and their signage should reflect that. Whether you’re a campus, corporate HQ, or healthcare provider, investing in digital signage services in San Jose means navigating tight permitting rules, fast-moving technology, and the expectation of polished, on-brand visuals. Before you make a… View Article

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