We often forget how important physical signs are for communicating a brand’s voice, providing information, and wayfinding around unfamiliar buildings. Bay Area businesses and property owners find exterior signage essential because it serves as a way of identification and an influential display of brand identity that demonstrates a company’s professional standing. The Resurgence of Physical… View Article
At BLR, we know that keeping the project owner happy takes more than just great design — it takes clear communication, consistent follow-through, and a partner who’s committed to getting it done right the first time. That’s why we work side-by-side with general contractors to keep every signage deliverable aligned with the bigger picture. Our… View Article
Interactive video walls aren’t just flashy screens — they’re a strategic tool for storytelling, branding, and customer engagement. And if the latest industry reports are any indication, they’re also one of the fastest-growing technologies in the digital signage world. Whether you’re walking into a high-tech campus lobby in San Jose or a branded showroom in… View Article
Walking through the bustling streets of the San Francisco Bay Area, you immediately notice the power of commercial signage. Here, signs don’t just identify places; they tell stories, captivate interest, and solidify brand identities. Today’s signage designs integrate advanced technologies and sustainable practices, making them interactive, memorable, and impactful. Commercial signage combines art, technology, and… View Article
Out-of-Home (OOH) advertising provides an effective method to engage consumers within their daily environments. Outdoor advertising through billboards to transit ads remains essential for marketing approaches across both retail and entertainment sectors. And it’s growing…fast. In 2024, OOH advertising revenue hit $9.1 billion, marking a 4.5% increase from the previous year (source: Out of Home… View Article
Zoos, museums, and parks as cultural institutions need to adapt their practices to improve experiences for visitors. Modern technology offers a cost-effective solution to improve wayfinding and communication while enhancing visitor engagement and keeping the natural environment intact. The Challenge: Enhance Visitor Experience without Disrupting the Environment When zoos introduce new technology they must maintain… View Article