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Exploring the world of visual communications

Planning a Digital Monument Sign This Summer? What Schools Need to Know
by Jennifer DeMarco | June 10, 2025 | blog
Why Digital Monument Signs Are a Smart Investment for Schools

For many schools, the front entrance is more than a place to display the name of the building — it’s the face of the institution. And in today’s fast-moving world, traditional static signs aren’t cutting it. That’s why more school districts are investing in digital monument signs to modernize communication, boost visibility, and create safer,… View Article

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AI digital signage
by Kelly Conway | June 5, 2025 | blog
AI Digital Signage: Transforming Customer Experiences in the Bay Area

Walk into any store, airport, or tech campus in the Bay Area today, and you’ll notice something: the screens aren’t just playing videos; they’re paying attention. They’re adapting. And more importantly, they’re starting to understand who’s watching. This isn’t about flashy graphics or novelty; it’s about smarter communication. As AI-powered digital signage becomes more accessible,… View Article

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San Francisco's Urban Design
by Jennifer DeMarco | June 3, 2025 | blog
Enhancing San Francisco’s Urban Renaissance

San Francisco is leading a powerful movement in urban transformation—reimagining public spaces not just to look better, but to work better for everyone who uses them. As Gensler recently shared, this includes revitalizing corridors like Market Street and breathing new life into districts like Mission Bay, where mixed-use spaces, community hubs, and vibrant cultural programming… View Article

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Planning a Digital Monument Sign This Summer? What Schools Need to Know
by Jennifer DeMarco | May 27, 2025 | blog
Planning a Digital Monument Sign This Summer? What Schools Need to Know

Summer is one of the most strategic times for schools to take on capital improvement projects — and signage is no exception. If you’ve been considering a digital monument sign for your school or district, now is the time to start planning. Here’s what administrators, facilities teams, and school board members need to know to… View Article

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Sustainable Signage Solutions: Eco-Friendly Practices in the Sign Industry
by Kelly Conway | May 23, 2025 | blog
Sustainable Signage Solutions: Eco-Friendly Practices in the Sign Industry

You’ve finally got the branding, messaging, colors, tone, all dialed in. But here’s the catch: your signage doesn’t reflect it. Worse, it’s contributing to waste, high energy consumption, and a growing environmental impact that savvy consumers are no longer ignoring. More businesses across the Bay Area are discovering that signage isn’t just a tool for… View Article

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SanDisk's rebrand with interior signage by BLR Visual Communications
by Jennifer DeMarco | May 20, 2025 | blog
A Look Inside BLR’s Latest Signage Projects

At BLR, every month brings new opportunities to turn big ideas into standout signage — and March was no exception. From high-impact branding to detailed fabrication, here’s a peek at some of the work we’ve been proud to deliver recently: ByteDance / TikTok – Corporate Branding Package We partnered with the global tech leader to… View Article

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Corporate Communications with Digital Signage
by Jennifer DeMarco | May 13, 2025 | blog
How Signage and Graphics Create Inclusive Workspaces

Fostering a sense of belonging is more than a cultural initiative, it’s a strategic move. . Employees who feel included and valued are more engaged, productive, and loyal. While policies and programs are essential, the physical workspace plays a pivotal role in signaling inclusivity and belonging. The Power of Visual Communication Signage and environmental graphics… View Article

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