A confused, unclear and unfocused sign is one that includes more information than is necessary. Before: Take the care to edit your message to its essential minimum—and think about the “white space” so to speak. Especially in a busy environment, such as a trade show or office lobby, you need to clear away a space… View Article
Even if your sign looked good when it was alone on your computer screen, look what can happen when it lands in its final location, perched high up on a building. Your sign could lose impact when seen from the landscape of visual noise. After walking through this scenario in Times Square, I asked some people… View Article
A sign must communicate. But in order for that to occur, one must first and foremost figure out what the message is. When you’ve done that, it becomes a matter of putting things in that contribute to the message. In this photo, you see an example of a sign that has the purpose to help… View Article