Content Is King, But Strategy Is His Queen
“Content is King” is a phrase that is touted over and over again from marketing professionals. But what happens when you have great content without a solid strategy? How will that content reach your intended audience without having a strategy in place for it?
Remember being taught the 5 W’s in school? Who, What, When, Where and Why. Answering the 5 W’s in regards to the content you want to distribute will help you create a solid strategy that will build upon your business and bring in more dollars. (How great would more dollars be?!)
Who is your intended audience and what are you providing to them? Why will your customers choose you over the competition? When is the product, or service, available to the customer and where will they be able to purchase the product/service?