Facts tell and stories sell. During the ICX Summit, a hot topic with panelists was how to use digital signage to tell a story, engage customers and improve ROI. Jaime Bettencourt, Senior Vice President of Premier Sales and Account Management at Mood Media focused on making customers feel like a part of the story. She… View Article
Mvix created an infographic outlining 6 Simple Rules of Great Copy Contentfor digital signage.
Think about the last time you were in a waiting room for a doctor appointment or office meeting. How long were you in the waiting room – and how long did it FEEL like you were in the waiting room? Chances are it felt like you were sitting in the waiting room longer than you… View Article
According to IHS Global Market for Digital Signage, displays and players will grow by 9.3 percent and 8.1 percent respectively in 2017. Additionally, marketing research company, Technavio, has forecasted a 16 percent growth in retail display sales. Most retailers have yet to adopt digital signage and are now starting to move into this technology space. While… View Article
Originally Written By Daniel Fuller at: https://www.androidheadlines.com/2017/05/coca-cola-and-google-create-personalized-in-store-ads.html Google and Coca-Cola have created a system that’s able to show shoppers personalized messages on an in-store advertising terminal by scanning key data from their smartphone as they walk nearby. The software runs on Chrome OS, using Chrome Kiosk as a back end. Coca-Cola did not specify exactly how it detects… View Article
DigitalSignageToday.com recently released a webinar on the “Do’s and Don’ts of Content Design”. We couldn’t pass up this opportunity to share these great nuggets of information with you all! In the webinar you will learn: How to develop a new creative approach and tweak existing content Best practices in content design How to maintain and… View Article