Placement: A Key To Success Influential Digital Signage Content includes 4 main components. This is the part 2 of our 4 part series that investigates the: audience, placement, balance and expectations. Placement Think for a moment about where your digital content is going to be displayed. Is it outside or inside? Near a major highway… View Article
Influential Digital Signage Content includes 4 main components. This is the start of our 4 part series that investigates the: audience, placement, balance and expectations. Audience The 5 W’s have been taught since the very beginning of school – Who, What, When, Where and Why. When telling a story – or creating a marketing campaign –… View Article
What is the one thing everybody has with them at all times? A Cell Phone. So why do most companies rely on only one type of communication vehicles for their target audience? What would happen if you created a marketing campaign that utilized phones and digital signage? Imagine a customer walks into a store and… View Article
With the advances in technology over the last twenty years, it was only a matter of time until technology became a larger part of children’s education. One goal of elementary schools is to provide a laptop or tablet for every student. Projectors will be a thing of the past (just like the old tv carts… View Article
Borel Estate Co. in San Mateo, CA recently partnered with BLR Sign Systems to design and build a large 75” dynamic HD digital directory for their lobby. Milpitas, CA— Borel Estate Company owns and manages high-end commercial office buildings in San Mateo for the last 50 years. They were looking to take the guests experience… View Article
The 2016 Rio Olympics is in full-swing and has been amplified across the globe by the use of digital displays. Australians team organizers used digital signage to show who would be representing their country and carrying their flag in the opening ceremonies. Some businesses have been displaying information from the Olympics to their patrons through… View Article