New York city is known for its’ bright yellow taxicabs and they’re getting an upgrade! Taxicab toppers are going digital. There are currently 1,100 digital screens enabled that offer full motion graphics and video. These toppers will give advertisers a unique opportunity to reach their target audiences that reaches further than current screens and billboards…. View Article
Taking the leap into digital signage is likely a decision that will require some research, investigating and robust decision-making on your part. BLR is an expert in digital signage and is here to help you with some reasons why you should invest in digital signs. Versatility Digital signage allows for quick changes in with your… View Article
Cue the Star Wars holograms!! They’re here… DBS Bank, a multinational bank based in Singapore, combined holograph images of an actor to entice passersby in a Hong Kong bus shelter near a shopping district. The holograph would wave at people and provide information about their new iWealth app. “As a first in Hong Kong with… View Article
Grocery stores have slim margins and shoppers are always looking for a deal. Customers scan the shelves for the BOGO or SALE tags on various grocery items – and even plan their shopping around the sales. What if grocery stores could take it up a notch?! Digital shelves are currently a costly endeavor, but as… View Article
Brandeis University is a private research university in Massachusetts with a robust campus. Founded in 1948, it’s easy to imagine that the campus’ technology could be dated, but they decided to take their campus to a new era. Rather than continuing to use static posters and flyers for announcements, they elevated the on-campus experience with… View Article
Modern day markets require creative approaches, which requires creative individuals. Perhaps beautiful and unique, resonating experiences are an inevitable necessity to have a successful marketing strategy. Customers are more likely to remember experiences rather than a mere sight of a product or advertisement, and that’s a corner of the economy where artists help bring great… View Article