Taking Digital to the Shelves
Grocery stores have slim margins and shoppers are always looking for a deal. Customers scan the shelves for the BOGO or SALE tags on various grocery items – and even plan their shopping around the sales.
What if grocery stores could take it up a notch?!
Digital shelves are currently a costly endeavor, but as technology improves the costs will drop. Digital signage can attract customers eyes and remind them of loyalty programs, sales, bogo, etc.
How do you feel about shelving going digital?