New York Taxis Get a Digital Upgrade
New York city is known for its’ bright yellow taxicabs and they’re getting an upgrade! Taxicab toppers are going digital. There are currently 1,100 digital screens enabled that offer full motion graphics and video. These toppers will give advertisers a unique opportunity to reach their target audiences that reaches further than current screens and billboards.
Chris Polos, Head of Curb Taxi Media said, “Our programmatic-enabled taxi tops will give brands creative new ways to reach their audiences. Imagine a restaurant delivering digital taxi top ads during the lunch rush within a geofenced area to drive immediate traffic; this is just one of many ways programmatic screens can be utilized.”