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Exploring the world of visual communications

LED wall in lobby enhances visitor's experience
by Jennifer DeMarco | January 17, 2023 | blog
Creating a Dynamic Lobby Experience with LED Technology: A Case Study

A Dallas-based property developer unveiled a new lobby design that utilizes LED technology. The goal was to create a more engaging and immersive experience for visitors. They achieved the goal by using 30-foot LED screens to display beautiful flowing artwork (see the video below). We would say “Mission accomplished!” By changing to LED screens, companies… View Article

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Mobile wayfinding
by Jennifer DeMarco | January 10, 2023 | blog
The Importance of Clear Wayfinding and Signage

Clear wayfinding and signage play a crucial role in guiding and informing people. From hospitals and airports to office buildings and retail establishments, effective wayfinding and signage can increase efficiency, enhance the customer experience, and increase safety and security. Increased efficiency: When people are able to quickly find their way to their desired destination, they… View Article

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Rose Haven Community Day Center
by Jennifer DeMarco | January 3, 2023 | blog
Gensler Provides for Rose Haven Day Community Center

“Guided by the principles of trauma-informed design and color theory, Gensler created an 82-foot floral mural that wraps around key service areas in Rose Haven Community Date Shelter’s new 10,500-square-foot space in Portland Oregon.”

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#EyesOnIran
by Jennifer DeMarco | December 20, 2022 | blog
Art with a Cause

Art, in all forms, can hold a powerful message and provide insight to a world outside our own. This is one such story: Crowds gathered at the center of Franklin D. Roosevelt Four Freedoms State Park in New York to support all #EyesonIran. An art installation of an Iranian teenager’s face was printed on the… View Article

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Color emotion guide
by Jennifer DeMarco | December 13, 2022 | blog
What Does Your Brands’ Color Mean for Your Business?

When we look at colors, there is a chemical reaction inside our brains that then elicits an emotional response. What does your brand’s color mean to your customers? This color emotion guide is a wonderful display of what each color means and brands associated with those colors. If you are a business that is just… View Article

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SF MOMA: Designed in California
by Jennifer DeMarco | December 6, 2022 | blog
Designed in California at SFMOMA

The San Francisco Museum of Modern Art’s (SFMOMA) architecture and design gallery featured “Designed in California.” The exhibit explores California’s industrial designs throughout the years; including: before and after the digital revolution. Architectural design has morphed tremendously throughout the years. Most people know the story of the humble beginnings of the Macintosh computer. The computer… View Article

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