Digital Signage Forecasted to Grow
According to IHS Global Market for Digital Signage, displays and players will grow by 9.3 percent and 8.1 percent respectively in 2017.
Additionally, marketing research company, Technavio, has forecasted a 16 percent growth in retail display sales. Most retailers have yet to adopt digital signage and are now starting to move into this technology space. While these retailers adopt digital signage, current users are increasing the number of digital screens on the floor and adding them to additional store locations. Growing markets include: corporate, leisure, education, food service and transport are also all growing markets.
3 Reasons Digital Signage Demand Grows:
- Scalability. It is less expensive to scale and grow digital signage due over the long-term scope of signage.
- Stability. Infrastructure and the acceleration of technology growth allows a more stable platform for digital signage.
- Content Management. It is easier to control content delivery at a lightning fast pace compared to traditional, static signage.