Who Could Benefit Next from Digital Signage?
Members of the DSE Advisory Board’s Out-of-Home Network Council were asked what niche market is the biggest untapped market…their answer: small businesses particularly in FASHION!
Many companies’ think about how to get to the biggest bang for their buck and want to land the big accounts. But what happens to the small fashion businesses that are overlooked? There is a lot of money to be made in the industry within these smaller accounts. They grow with you as their ‘right-hand-man’ and are loyal to their branding expert in digital signage. What happens if these small boutiques were provided with an affordable option for promoting digitally and then were able to expand their use of signage?
In April, we showcased the ‘digital mirror‘ in Neiman Marcus stores. Small boutiques could utilize this technology to build customer loyalty and enhance the experience. Small business have a lot of opportunity to think outside the box and grow their brand.
How will you use digital media to enhance the experience and become a ‘mover and shaker’ within your industry?