What is Hybrid Retail?
Hybrid retail combines the physical and digital aspects of shopping to create a more seamless and engaging customer experience. Hybrid retail allows businesses to offer a range of options for customers: ability to shop online and pick up in-store, ship-to-store, or receive same-day delivery. It also enables businesses to integrate social media, technology such as augmented reality and virtual reality, and other interactive elements into the shopping experience. By combining the convenience and flexibility of online shopping with the tactile and experiential elements of in-store shopping, hybrid retail aims to create a more engaging and personalized customer experience.