Using Digital Signage at Flextronics to Tell a Story
Flextronics (located in Milpitas, California) is a global leader in design, manufacturing and distribution services. They were looking for ways to get the most out of their new Customer Briefing Centers. How should they demonstrate their cutting edge solutions and services? How should they visually display their innovative approach and capabilities? How could they make their communication compelling rather than static?
With the communication goals for the Customer Briefing Center fully understood, it was clear that signage would have to reflect the hallmark of the company: innovation.BLR installed a network of interactive digital signs, which included touch screen functionality. The LCD screens are used to visually display the most important company information using video, animation, images and text—all controlled by the touch of a finger.
Not only are these digital signs easier and faster to update than static signs, but the screens and compelling graphics help create an atmosphere of innovation.
BLR delivered the complete solution: project planning, management, content creation, publishing, installation of software and hardware (interactive displays, media players) —all on time (in less than 3 weeks!) and on budget. Due to its success, the briefing center, including the network of digital signs, is now being replicated worldwide in Flextronics locations.
At BLR, we combine marketing and communications expertise with our creative talent and professional workmanship to solve your visual communication challenges. From concept and design to fabrication and installation, you will find our unique approach drives business results.
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