Permits and Codes: A Straightforward Guide to Signage Regulations in the Bay Area

Signage in the Bay Area? You’ll Need a Permit (Probably)

The Bay Area is known for innovation, bold architecture, and thoughtful design, but it’s also one of the most heavily regulated regions in the country. That means if you’re planning to install business signage in San Jose, San Francisco, Oakland, or beyond, you’re likely going to need a permit.

Unfortunately, permitting isn’t always straightforward. Local regulations vary city by city, and even a small sign can trigger zoning or code reviews. But don’t worry…we’re here to help you navigate the process and avoid costly delays.

Why Permits Matter (Yes, Even for That Small Sign)

Whether you’re installing a 20-foot monument sign or a small wall graphic, most Bay Area cities require a sign permit before anything goes up. Permitting helps:

• Ensure your sign follows zoning regulations for size, height, and placement.
• Align your design with local architectural standards.
• Keep pedestrians and customers safe by enforcing mounting, lighting, and electrical codes.

Skipping the permit can lead to serious consequences — including fines, project delays, or even mandatory removal.

Each City Has Its Own Rules

There’s no universal system across the Bay Area. Every city has its own signage codes and approval process. Here’s a sample:

• San Francisco requires a two-step process: design review followed by a formal permit.
• Oakland mandates permits for all permanent signs and includes zoning and structural reviews.
• San Jose uses a Sign Review Permit that considers proximity to other signs, illumination, and square footage.

Even neighboring cities can have completely different timelines, restrictions, and documentation requirements. That’s why it pays to work with a team that already knows the local playbook.

What Types of Signs Usually Require Permits?

Most permanent signs, and some temporary ones, fall under city review. This often includes:

• Monument signs
• Wall-mounted signage
• Pole or pylon signs
• Illuminated or electric signage
• Projecting blade signs
• Large-scale window graphics

Temporary signs, banners, and A-frames may also require permits depending on duration, size, and location.

Do ADA and Electrical Codes Matter, Too? (Yes.)

Permits aren’t just about appearance — they’re about safety and accessibility, too. Many municipalities require:

• ADA-compliant signage, including tactile lettering, visual contrast, and proper mounting heights.
• UL listings and inspections for illuminated signs and electrical components.
• Wind load and structural compliance for freestanding signs and monument installations.

Permitting ensures you’re meeting all these standards and protects your business in the long run.

How BLR Makes Permitting Easy

This is where we shine.

At BLR Visual Communications, we’ve spent decades navigating permitting processes across the Bay Area. From pre-application research to final approvals, we handle every step so you don’t have to. Our services include:

• Identifying required permits for your city and signage type
• Preparing design documentation and engineering specs
• Submitting applications and managing follow-ups
• Coordinating reviews, inspections, and final compliance checks

Our team speaks the language of city planners, inspectors, and engineers. You’ll never have to sit on hold with a building department again.

Real-World Project: Christ Community Church in Milpitas

For Christ Community Church in Milpitas, BLR installed a custom four-panel LED digital signage system using the Golden Rule platform. The project required coordination with city permitting and electrical code compliance, all of which our team handled seamlessly. The result was a fully permitted, energy-efficient digital sign that helps the church communicate clearly with its community.

This is what partnering with BLR looks like: signage solutions that meet the highest standards, with none of the red tape stress.

Permitting Might Not Be Fun…But It’s Essential

Every day your signage is delayed means lost visibility, missed foot traffic, and slower growth. Whether you’re launching a new location, rebranding your storefront, or installing your very first sign, don’t let permitting hold you back.

Contact BLR Visual Communications to handle the heavy lifting — and get your signage up faster, smarter, and fully compliant.