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Exploring the world of visual communications

black and white image of man sitting at bus stop
by blrsignsystems | November 5, 2019 | blog
Bus Stop Wayfinding Signage

In September, 2019 CityLab produced an article related to bus stops’ wayfinding signage. We found they did an excellent job of highlighting that city’s signage is not up to par. It’s difficult to read, outdated, illegible, faded, or simply ineffective at communicating relevant information. They even have some pretty funny pictures that were submitted to… View Article

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man and daughter in tutus with text "remember: digital signage can help"
by blrsignsystems | October 22, 2019 | blog
Digital Signage for Retailers

Not many people seem to shop at malls or retail shops as much as they used to, due to convenient online shopping at home. But, if you do shop at a mall or strip mall, wouldn’t a digital display catch your eye? Here are some ways to attract potential customers. Brand Advertising. A video showing… View Article

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People remember: 10% of what they read, 20% of what they hear, 30% of what they see, 80% of what they experience
by blrsignsystems | June 11, 2019 | blog
Interactive Content Grabs Attention

People remember 10% of what they read, 20% of what they hear, 30% of what they see and 80% of what they experience. Interactive digital displays are an impactful way for customers to remember your business and brand. Interactive content grabs attention better than static content and helps to convert visitors into customers. Since people remember… View Article

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close up person using touch screen
by blrsignsystems | March 12, 2019 | blog
3 Types of Wayfinding Displays

There are 3 main types of wayfinding displays that are utilized throughout the control. These include: digital static wayfinding, interactive wayfinding, and 3D wayfinding. Let’s discuss what these options include: Digital Static Wayfinding Digital static wayfinding displays provide visitors a point of reference through an electronic map.  Visitors are able to locate various places throughout… View Article

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robot next to chalkboard that says 'artificial intelligence'
by blrsignsystems | February 26, 2019 | blog
6 Ways You’ll Attract Potential Customers With Digital Signage

Not many people seem to shop at malls or retail shops as much as they used to, due to convenient online shopping at home. But, if you do shop at a mall or strip mall, wouldn’t a digital display catch your eye? Here are some ways to attract potential customers: Brand Advertising A video showing popular… View Article

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by blrsignsystems | February 5, 2019 | blog
DSE 2018 APEX Award Nominee: Coca-Cola

  Coca-Cola had to obtain three patents while developing this innovative technology that consists of 1,715 robotic LED cubes that can be choreographed and paired with digital content. They were awarded two Guinness World records for the sign: 3D Robotic Billboard and the largest 3D robotic billboard!

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