Maximizing the Impact of Your Column Wraps
Five tips for creating column wraps that effectively promote your brand:
- Determine your goals and objectives -create column wraps tailored to your specific needs and priorities by defining your goals and objectives. What do you hope to achieve with your column wraps? Are you looking to increase brand awareness, promote products or services, or provide information to customers? You can
- Choose the suitable materials and size – Column wraps are available in various materials such as fabric, paper, and plastic, each with benefits and drawbacks. Consider the specific needs of your business and the look and feel you want to achieve when choosing the suitable materials for your column wraps. It’s also important to consider the size of your column wraps, as they should be large enough to be visible and legible but not so large that they become overwhelming or dominate the space.
- Use high-quality graphics and images – Column wraps are an effective way to showcase your brand, so it’s essential to use high-quality graphics and images that accurately reflect your brand identity. Choose clear, crisp, and relevant images for your business, and consider using a consistent color palette and font to maintain a cohesive look.
- Keep it simple – Column wraps are meant to be attention-grabbing! However, you should keep your message simple, and avoid cluttering your column wraps with too many graphics or details.
- Regularly update and maintain your column wraps – Column wraps are a dynamic and flexible way to promote your business, and it’s important to periodically update and maintain them to keep them looking fresh and relevant. Consider creating a schedule for updating your column wraps, and keep them clean and in good condition to ensure they are always presenting your brand in the best light.
Contact BLR to get a complimentary quote for your column wrap project.