Fun Facts in Digital Signage
A recent Markets and Markets report predicted the digital signage market will grow to $32.8 billion by 2023 from $19.6 billion in 2016, a compound annual growth rate of 7.4 percent. Nearly everywhere one turns in any public place, they’re likely to encounter a digital display.
Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase.
71 percent of people said they felt advertising on digital billboards stood out more than online ads, and 46 percent said they were more prominent than even television ads.
73% of educational institutions see digital signage as crucial for the future of communication.