First Step: Decide on Message
A sign must communicate.
But in order for that to occur, one must first and foremost figure out what the message is. When you’ve done that, it becomes a matter of putting things in that contribute to the message.
In this photo, you see an example of a sign that has the purpose to help point people in the right direction. The intended message was merely an informational one, to direct. It can be as simple as that. No additional content was added, not even ads—just the name of the event and arrows.
At the onset of any sign project, decide what the intended message is—and you’ll find it easier to design and produce it.