Digital signage in sports arenas today are no longer simply an outlet to inform fans but a way to create a unique, immersive experience that keeps them on their feet from the second they step foot onto the venue until they leave. Here’s why digital signage is changing the game of sports venues.

Wayfinding for a Seamless Experience
Going from one section to another, getting lost or finding the right place to buy food or use restrooms is a challenge in large arenas. Digital signage transforms the experience of the first-timer in a sports arena because clear real-time directions are provided to help the spectators get to the seats. Additionally, interactive maps, along with dynamic wayfinding, can help thousands of fans get to their destinations faster and with less frustration.

Live Game Updates and Instant Replays
A major use of digital signage in sporting venues is in-game live updates. High-definition screens spread throughout the stadium broadcast live footage from the field, stats and game replays instantaneously to keep fans in the know, even if they are not sitting in their seats. Far more than a traditional scoreboard, these screens can illuminate players’ stats, team standings and other game-day information in the details that only avid fans deserve.

Interactive Fan Engagement
With interactive digital signage, fans can actually interact with the content. For example, fans can play trivia games or vote for MVPs at touch-screen kiosks, or they can see live feeds from social media, taking the experience to a more personal level. Fans can also engage in arena-wide polls or contests, and they can even annotate and share content on their own timelines, creating a community within the venue.

Immersive Visuals for an Unforgettable Atmosphere
Beyond that, digital signage enhances the atmosphere of the stadium. Whether they are massive display panels filled with the latest LED technology or video walls that incorporate vibrant graphics, animations and themes of the team, digital signage helps create a high-energy, immersive environment that yields a more memorable experience for the fans. It also adds visual excitement and impact to halftime shows or player introductions when coordinated with other categories of digital signage.

Promotions and Merchandising
Digital signage is an effective way to advertise merchandise, other events and special offers at sports arenas. Placing screens in certain locations can promote merchandise and concessions on sale and even advertise for upcoming games and events. This will encourage people to spend money in the arena and make the experience more enjoyable as fans will be aware of any specials or events that are happening.

Safety and Crowd Management
Aside from engaging with fans, digital signage can also make sure that those in attendance are safe. It can provide real-time updates about the weather, safety alerts or emergency information. Digital signage can also be useful at events by helping to direct traffic, such as to exits or a point of interest or to help disperse crowds.