Designing a workplace is not just about creating a visually appealing space, but about creating a space that supports a company’s strategy and goals. A well-designed workplace can have a significant impact on a company’s bottom line by increasing productivity, employee satisfaction, and recruitment.

First, a company must identify its values and culture so that it can design a space that maximizes its reach. Understanding how employees interact with customers is paramount to creating a space that can help them achieve their goals – which also improves the business’ bottom line.

Overall, the design should also be in line with the company’s target audience. Understanding the target audience’s needs and preferences will help in creating a design that appeals to them and helps in creating a connection between the target audience and the company.

For example, if a company values collaboration and innovation, the design of the workplace should reflect this by creating open spaces for employees to work together and spaces for informal meetings and brainstorming sessions. Additionally, if a company is targeting millennial employees, the design should incorporate technology and flexible working options to attract and retain this demographic.