Digital Signage is a hot new trend that is still in its’ infancy stages. As time continues we see many updates, upgrades and accelerations in the advances of technology that make up digital signs. With that, the way advertisers use these advances continues to grow.
The latest trend: Data Art. This is the use of real-time visual effects to enhance the experience a consumer sees within the signage. Instead of a boring ticker tape displaying stock market trends, they can now use “liquid gold to represent commodity fluctuations”. (www.digitalsinagetoday.com)
The goal of Data Art is to provide a long-term WOW factor that all demographics can relate to. How can you create Data Art in your design plans to keep people wanting more and thinking about your brand?