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Power of Verbal Identity in Crafting Inclusive Brand Stories
by Jennifer DeMarco | February 20, 2024 | blog
Power of Verbal Identity in Crafting Inclusive Brand Stories

In the dynamic world of brand positioning and design, the question often arises: “If this brand were a person, how would you describe it to a friend?” While visual elements play a crucial role in expressing a brand’s identity, verbal identity is an often overlooked but equally essential aspect. Collin Peters explores the significance of… View Article

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3 Workplace Trends in 2024
by Jennifer DeMarco | February 6, 2024 | blog
3 Workplace Trends in 2024

Welcome to a new era of work, where the workplace is a canvas of evolving trends shaping how we engage with our professional surroundings. Here are 3 trends coming to the workplace in 2024. People’s Performance Takes Center Stage Real estate metrics typically encompass quantitative measures related to the utilization and efficiency of physical spaces—occupancy… View Article

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by Jennifer DeMarco | January 30, 2024 | blog
AI in Digital Signage: Unlocking the Future of Engagement

The future of digital signage is bright, thanks to AI. One of the crucial applications is Intelligent Queue Management. AI-based digital signage effectively manages queues and waiting times in various settings. Hospitals, for example, use electronic displays to provide estimated wait times, notify patients about their turn, and direct them to available services. Real-time signage… View Article

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Shift Towards Digital and Online Communication Channels
by Jennifer DeMarco | January 23, 2024 | blog
The Shift Towards Digital and Online Communication Channels

Due to the Covid-19 pandemic, businesses had to adapt and shift their operations. One notable change has been the increased reliance on digital and online communication channels. Before the pandemic, many businesses used some digital and online channels. The pandemic caused a widespread adoption of remote work and social distancing measures, accelerating the need for… View Article

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Redefining Urban Spaces with smart technology
by Jennifer DeMarco | January 16, 2024 | blog
Redefining Urban Spaces: The Power of Smart Mixed-Use Environments

In today’s dynamic urban landscape, traditional single-purpose buildings and districts must meet modern audiences’ multifaceted needs and expectations. As people seek immersive in-person experiences, urban environments must transform into destinations that offer meaningful encounters, making navigating bustling cityscapes worthwhile. Mixed-Use Developments: A New Urban Paradigm Mixed-use developments have emerged as a groundbreaking solution that aligns… View Article

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hybrid retail with shopper utilizing digital display
by Jennifer DeMarco | January 9, 2024 | blog
6 Principles for Customer Engagement in Hybrid Retail

“Hybrid retail” combines physical and digital aspects of shopping to create a more seamless and engaging experience. Here are six ways hybrid retail is disrupting traditional retail stores: Personalization: By leveraging data and technology, businesses can create personalized shopping experiences tailored to their customer’s interests and needs. Convenience: In the age of online shopping, customers… View Article

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