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Fostering Organizational Pride with branding
by Jennifer DeMarco | October 24, 2023 | blog
The Power of Branded Office Spaces: Fostering Organizational Pride

In today’s competitive business landscape, the importance of branding extends far beyond the digital realm. It transcends websites and marketing materials to manifest in physical spaces, particularly within the heart of a company—the office. Let’s explore how branded office spaces have the potential to cultivate a sense of organizational pride and why investing in them… View Article

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elements of effective wayfinding
by Jennifer DeMarco | October 17, 2023 | blog
Elements of Effective Wayfinding Design

Clear and compelling wayfinding design is essential for guiding and informing people in any physical space. From hospitals and airports to office buildings and retail establishments, wayfinding design plays a crucial role in supporting the operations and goals of an organization. Legibility and readability are among the most essential elements of effective wayfinding design. Signs… View Article

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ideas to haunt your screens this halloween
by Jennifer DeMarco | October 10, 2023 | blog
Haunt Your Screens This Halloween

As Halloween approaches, it’s time to give your digital signage a ghoulish makeover that will leave a lasting impression on your audience. Here are some creative ideas to haunt your screens and get into the Halloween spirit: Creepy Content: Swap out your regular content for Halloween-themed visuals. Think of eerie backgrounds, cobwebs, bats, and pumpkins…. View Article

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Graphic Banners at major Convention
by Jennifer DeMarco | October 3, 2023 | blog
Maximizing the Impact of Your Column Wraps

Five tips for creating column wraps that effectively promote your brand: Determine your goals and objectives -create column wraps tailored to your specific needs and priorities by defining your goals and objectives. What do you hope to achieve with your column wraps? Are you looking to increase brand awareness, promote products or services, or provide… View Article

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revitalizing health and life science buildings
by Jennifer DeMarco | September 26, 2023 | blog
Revitalizing Buildings in the Healthcare and Life Sciences Sectors

Repurposing existing Healthcare and Life Science buildings to create adaptable and efficient spaces is the latest trend in addressing challenges such as inflation, labor shortages, supply chain disruptions, and enhanced technological integration. Architects have become an integral part of this process! Transformation Opportunities Abound As the focus shifts towards ambulatory care centers, community health hubs,… View Article

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Digital signs can benefit business' environmental impact
by Jennifer DeMarco | September 19, 2023 | blog
Role of Digital Signage in Reducing the Environmental Impact of Businesses

September is Environmental Awareness Month. Let’s focus on sustainability and eco-friendly design through digital signage! With growing concerns about the planet, sustainability is at the forefront of both individual’s and businesses’ minds. As such, businesses are looking for ways to reduce their environmental impact and operate more sustainably. Digital signage can help companies to be… View Article

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