Bring on the Experience Factor!
The holiday season is upon us and every retailer is vying for the attention of consumers to turn the accounting books into a profitable income. With all the changes to the marketplace, what are consumers really looking for these days?
A POSITIVE EXPERIENCE!
Consumers already know about your brand and products. Reviews are only a few clicks away while consumers are connected to their phones 24/7. Want to know the best secret to capturing the consumers attention and creating that positive experience?
Edison Research reported: “When respondents were asked about place-based ads, approximately 9 out of 10 people said that they notice the illuminated and digital signage throughout the mall during the holiday season. These consumers are 40 percent more likely than the average holiday shopper to be influenced by the ads they see.”
How does your digital media stack up to the competition?
It’s not too late!