Beer Coolers Use Digital Signage to Engage Guests
Have you seen the newest trend: DAMOC? Digital At The Moment Of Choice allows guests to have an interactive experience right where they are going to be buying. This is an upgraded spin on the point of purchase stands that we have used for years in grocery stores, retail stores and similar venues.
Focal Media Ltd. Launched in December 2014, with the ability to enhance marketing activities. Heineken jumped on board with Focal Media Ltd. when they purchased an initial 200 units to promote the Heineken brand throughout Ireland and the U.K. with DAMOC Coolers. The cooler’s refrigerator door became a moving digital sign that gathered guests attention and got them engaged!
Here’s how it looked: