How Digital Signage and Mobile Apps Are Changing Restaurant Ordering
How Digital Signage and Mobile Apps Are Changing Restaurant Ordering
Are you ready to order without flagging down a server? For many diners, the answer is already yes. From scanning QR codes to placing orders through kiosks, digital signage and mobile apps are reshaping how restaurants interact with their guests.
This shift isn’t just about convenience — it’s about creating smoother, faster, and more personalized customer experiences. At BLR Visual Communications, we’ve seen firsthand how restaurant signage has evolved, and why it matters more than ever.
Mobile Ordering Apps Open the Door
It started with pizza. Domino’s became famous for letting customers order directly from their phones, and Starbucks made mobile app ordering part of everyday life. Now, mobile ordering is everywhere — and it’s changing what diners expect.
But restaurants can’t rely on apps alone. Inside the physical space, signage plays a critical role in guiding customers, showing promotions, and speeding up the flow of orders. That’s where digital signage comes in.
Digital Menu Boards: Clear, Flexible, and Fast
Gone are the days of static menus that require reprints every time prices change. Digital menu boards allow restaurants to:
- Update instantly: Change items or pricing with a few clicks.
- Promote specials: Highlight new items or limited-time offers in real time.
- Engage visually: Use photos, video, or motion graphics to make menus more appetizing.
Customers don’t just see what’s available — they see it in a way that influences their decisions.
Self-Order Kiosks and QR Menus
Many restaurants now offer kiosks or QR codes that give customers control over the ordering process. These tools:
- Reduce wait times by letting people place orders immediately.
- Cut down on errors since customers enter their own requests.
- Allow staff to focus on food prep and hospitality rather than routine transactions.
It’s not about replacing human service — it’s about freeing up staff for higher-value interactions.
Enhancing the Guest Experience
- Digital signage isn’t just functional; it’s experiential. Imagine a restaurant where:
- A video wall tells the brand story while guests wait.
- Digital menu boards adjust automatically for breakfast, lunch, and dinner.
- Customers scan a QR code at the table and get a personalized offer tied to their loyalty program.
This isn’t the future…it’s happening now. Restaurants that embrace digital signage meet guests where they are: on their phones, in front of displays, and ready for a frictionless experience.
Why Restaurants Choose BLR
BLR Visual Communications helps restaurants and hospitality groups design signage systems that work together. From menu boards and wayfinding to branded kiosks and promotional displays, we deliver solutions that:
- Streamline ordering and payment.
- Support staff with better communication tools.
- Reinforce branding through every interaction.
Restaurants that adapt with the right signage don’t just improve efficiency…they build loyalty.
Are you ready? Diners already are. Digital signage and mobile apps are changing restaurant ordering, and businesses that embrace these tools will stay ahead of the curve.