6 Tips to Create Dynamic Digital Signage Content
- Tell viewers HOW your product or service can fulfill their need.
- Provide value-added content. For example, in the waiting room of a doctor’s office, one might find quick tips on how to improve health and quality of life.
- Create high-quality videos rather than simple scrolling images. This will provide more information for the viewers and a more integrated experience.
- Keep designs simple. Make sure content is reinforcing your brands image while capturing attention.
- Keep content relevant. Change content regularly for a fresh perspective and to maintain viewer engagement.
- Promote a call to action and reward viewers for completing the action.