5 Ways Digital Signage Can Help Your Business
Even after such advancement of technology, new things keep popping up that catch our attention, especially in business and marketing sector, no matter how much the world progresses, it is a fact that people will always be attracted by signs. And, to adapt to the changing world, the traditional static signs have been changed into digital ones. These digital signs have the potential to boost your business. Think about it yourself, would you not be interested in something that you saw on a big glowing screen?
Here are five major ways through which digital signage can help your business.
- It Grabs Attention
As mentioned earlier, high-resolution digital signs will definitely catch attention. People do not go around looking for signs, which is why digital signs are important. After implementing digital signs, people won’t search for them, they will be attracted to the screen on their own. Moreover, if the sign is a big one and has really well-designed content, then it will not only grab the viewers attention but will also grab more customers for your business.
- It Makes Ordering Easier
It is no surprise that the world is seeing increasingdigitalization of signage. Digital menus will make your potential customers believe that they have contacted a technologically advanced business. After all, ordering products off a large screen is a lot better than paper, more engaging, more information, more orders. The menus can also be quickly changed using a computer or eeven a smartphone. Therefore, you should not worry about printing new menus every time there is a price change. Moreover, 29.5% of people are influenced to purchase a product because of digital menus because of the convenience and engaging content.
- Installing a Video Wall Will Boost the Sales
Although all digital signs can attract more customers, installing a video wall will even increase the engagement of viewers and in the end likely sales of your company. Research has shown that one out of every five people make unplanned purchases after seeing a video-featured item. The increase of customers that had not planned on buying your product is sure to help your business.
- It Will Provide Countless Sign Options
Unlike the traditional signs, the new digital signs can be changed anytime, anywhere. You can change the message of your sign according to your preferences. This way, you can advertise all of your products one at a time in the same sign rather than creating a new sign for each and every advertisement.
- It Will Socialize Your Business
Everyone is hooked on social media nowadays, the facility of engaging with social media users is a bliss for any business. Because 44% of online shoppers admit that social
media influences their purchasing priorities. And Digital-signs make it easier because they can easily be set up to be display live Twitter conversations, Facebook pages , and other social media platforms.
It is no longer a doubt that digital signage will help your business. It does not matter what kind of business you are operating. After using digital signage, the rate of customer interactions as well as sales will skyrocket.
Mia Clarke is part of the content and community team at Userful.com, experts in all things video wall and display solutions. When Mia is not spreading the word about video walls she is often found discovering the great outdoors, walking or cycling.