3 Things you SHOULD be doing with your strategy for in-store displays:
Keep It Simple. Even though digital displays make it easy to update content quickly, it doesn’t mean that the content should be constantly changing. Keep the message simple and schedule updates to be done every few weeks to months. If the strategy includes too many updates, it will be difficult to maintain!
Plan it Out. Make a plan for how your content will be displayed, when it will be changed and what updates will look like. By making the plan in advance, the guesswork and back-tracking will be kept to a minimum.
Make an Objective. Think about the ultimate goal and best way to achieve that goal. Without proper planning in place, your objective cannot be met. Set the expectation and then create the materials based on that.