Content, Content, Content For Digital Signage
Content, Content, Content For Digital Signage
When it comes to digital signage, the display hardware is only half the story. What really makes an impression is the content that fills those screens. Great signage content doesn’t just look nice — it engages, persuades, and drives action. Here are four principles BLR uses to help clients maximize the value of their digital signage.
1. Keep It Visually Appealing
Your signage is often the first impression customers have when walking into your space. Clean layouts, bold fonts, and carefully chosen colors make a difference. Just as important: double-check spelling and clarity. Small mistakes can reduce credibility in seconds.
2. Make It Move
Static images have their place, but motion captures the eye. Adding subtle animations, scrolling text, or video elements helps pull attention in busy environments. Even short loops can boost engagement and make your signage stand out from the background.
3. Design Interactive Displays
When multiple screens are available, avoid stretching one static image across them. Instead, design content that moves between screens — or plays off each screen’s position — to encourage viewers to keep watching. This approach turns a collection of monitors into an immersive experience that holds attention longer.
4. Always Include a Call to Action
Every piece of signage should guide the viewer to take the next step. Whether it’s scanning a QR code, visiting a website, or trying a new product, a clear call to action creates urgency and gives your signage a measurable purpose. Without it, even the most beautiful display risks being ignored.
Why It Matters
Digital signage is an investment. Without strong content, even the best technology won’t deliver results. By combining visual appeal, motion, interactivity, and calls to action, you ensure your screens aren’t just decoration — they become part of the customer journey.
Want help designing digital signage content that captures attention and inspires action? Contact BLR Visual Communications to get started.