Originally posted on: Digital Signage Today by Debbie Wilson-dewitt Return on Investment (ROI) is a financial term, often calculated using a simple formula: sale profit from an investment minus the cost of that investment, divided by the cost (again), and the ROI is expressed as a percentage. As an example, Michaela buys $2000 of stock in Acme… View Article
BLR Visual Communications is excited to add Diablo Valley Signs of Concord, CA. to its growing bay area footprint. Diablo Valley Signs has an established reputation for delivering high quality customer oriented service and is staffed with experienced and skilled sign technicians. Our customers will greatly benefit from this merger as our production capacity has… View Article
MILPITAS, Calif. – Sept. 22, 2016 – PRLog — San Jose State University’s Spartan Stadium is undergoing a huge name change. The university joined the movement to rebrand its stadium with a corporate sponsorship. The football stadium still will hold the Spartan name, but will now be “CEFCU Stadium – Home of the Spartans.” CEFCU is an acronym for the… View Article
Borel Estate Co. in San Mateo, CA recently partnered with BLR Sign Systems to design and build a large 75” dynamic HD digital directory for their lobby. Milpitas, CA— Borel Estate Company owns and manages high-end commercial office buildings in San Mateo for the last 50 years. They were looking to take the guests experience… View Article
What would happen if you could pinpoint exactly who your audience is and market directly to them based on their behaviors? Well, this is the new reality. Facebook is a prime example of how you can use analytics to learn what your customers are doing and re-market to specifically those groups. Advancements in technology can… View Article
Universities are well-known for being distributing massive amounts of information to students, faculty and prospective students. Campuses are filled with cork boards with job and housing information. Advancements in technology are providing many benefits to universities that can result in saving money and have a bigger impact on students. Up to 70 percent of colleges… View Article