Traditional is Out!
Traditionally, store fronts have been dressed up with mannequins, decals and a full display of a stores’ products. But traditional store fronts are quickly changing into fully illuminated digital displays geared towards capturing passerby’s attention. The store is able to control the message through movement, text and imagery rather than static imagery. Passerby’s are enticed to walk in the store more than ever before!
Once passerby’s have entered the store, they now have a greater chance of becoming a customer. As the customer walks through the store, strategically placed digital displays can provide an enhanced message for helping them make a buying decision. Instead of a customer simply seeing a product on a shelf, they can now see a video of the product in use or facts about that item. The customer is immersed in the product rather than being an outsider – which all helps customers make a buying decision.
Digital displays have changed the game for stores’ to engage with their customers.