A confused, unclear and unfocused sign is one that includes more information than is necessary.
Take the care to edit your message to its essential minimum—and think about the “white space” so to speak. Especially in a busy environment, such as a trade show or office lobby, you need to clear away a space so your message can be seen. It needs to “pop out” from the background scenery.
Where communicating an announcement or featuring a product, design your sign for quick, brief attention. Think about whether you want it seen at mid-distance or up close—or both.
In the “After” example above, the product is more visible and flows right into the text message. Before, it was sitting inside a white box by itself, not totally integrated with the whole.
As you can see, it’s important to put some thought into how to best arrange any visual message.