Digital Menuboards: Return Your Investment
So, you’re ready to do some remodeling and you’ve decided to include an update to your menu boards. But is this the best time to do it? Measuring ROI on menu boards is difficult enough, so here’s some tips to make it easier!
- Update Menu Boards In Isolation. If all factors in your building have changed at one time, then it is impossible to determine which factor contributed to a rise or fall in revenue. Rather than doing menu board updates during a renovation of the building, try only updating the menu board.s This allows all factors to remain the same and then you can see how the new boards have affected ROI.
- Determine Costs of Print vs. Digital Boards. Printing new menu boards can be costly; there’s a sunk cost in graphic design, printing the boards, shipping and installing. On average, stores update their boards 6-8 times per year which means high costs per year. However, digital menu boards are installed once and can be changed at a much lower cost. How much money could you be saving with a digital board? Contact BLR to talk savings.
- Attract More Customers. Let’s say you’re standing in a food court. The restaurant on the left has a static menu board and the restaurant on the right has a digital menu board. Which one is going to catch your eye? Which one are you more likely to eat at? Digital menu boards are more likely to bring customers and enhance purchasing. Attracting more customers from your competitors is always great for your ROI!