Balance: It’s Not Just for Athletes
Influential Digital Signage Content includes 4 main components. This is the part 3 of our 4 part series that investigates the: audience, placement, balance and expectations.
Balance
Yes, a main objective for your company is to sell – but too much “selling” can be a bad thing. Remember, people are engaged by things they LIKE and are EMOTIONALLY engaging. If all your digital signage focuses solely on selling – then you can guarantee people will check out.
Do you remember when Apple came out with their 1,000 songs in your pocket campaign? The campaign didn’t “sell” anything. It gave you a glimpse into an experience that you would now be able to have. Check it out for yourself: