Audience

The 5 W’s have been taught since the very beginning of school – Who, What, When, Where and Why.  When telling a story – or creating a marketing campaign – the “who” is a must.  Without knowing who we are talking to, or about, people are unable to formulate a clear picture of what is happening.  With that, the “audience” has always been a large focal point of any marketing strategy.

• Who are we trying to reach?
• What do we know about the customer?
• What do they like/enjoy?

Without knowing our audience, we are unable to focus in on their needs, wants and desires – or their motivation to BUY.  Which, let’s face it, is the number one reason any business exists…encourage a person to see a need for their product/service and get them to make a purchase, in a timely fashion.