Audience: Who Are They?
Influential Digital Signage Content includes 4 main components. This is the start of our 4 part series that investigates the: audience, placement, balance and expectations.
The 5 W’s have been taught since the very beginning of school – Who, What, When, Where and Why. When telling a story – or creating a marketing campaign – the “who” is a must. Without knowing who we are talking to, or about, people are unable to formulate a clear picture of what is happening. With that, the “audience” has always been a large focal point of any marketing strategy.
- Who are we trying to reach?
- What do we know about the customer?
- What do they like/enjoy?
Without knowing our audience, we are unable to focus in on their needs, wants and desires – or their motivation to BUY. Which, let’s face it, is the number one reason any business exists…encourage a person to see a need for their product/service and get them to make a purchase, in a timely fashion.