Choosing Your Outdoor Digital Sign
Deciding to go digital can bring about a lot of questions, but BLR is here to assist you through the decision-making process! Your decision-making should start with determining your city’s zoning ordinances followed by thinking through your local traffic patterns.
Outdoor Digital Signage City Checklist:
- Does your city allow you to have an LED sign?
- Does the city have any restrictions or requirements for the use of an LED sign?
- Does the city mandate size and type of sign?
- Are there minimum and maximum height restrictions?
- Are there any specific restrictions or requirements for the use of an LED sign?
- How many square feet is your sign allowed to be?
Consider Local Traffic Patterns When Choosing Outdoor Digital Signs
Once you have determined the rules and regulations of your city ordinance, take a look the intended location of your outdoor digital sign. Is it close to the street or far away? Do you have mostly foot traffic, cars or a combination of both? The location compared to traffic is a huge factor in determining what kind of signage you should use and the resolution options.
Now, think about how fast the traffic around you is moving. On a highway, traffic is moving much faster and will have less time to read your sign. Slower cars have more time – and foot traffic has even more time! As you determine the speed of the traffic passing your sign, you will begin to gain perspective on the type of content that can work for your outdoor signs. Which is most appropriate for your sign: a short phrase versus more detailed information orvideo versus an image with text?
Not sure which route to go? Try driving or walking past your building to gain insight from the viewers’ perspective!
Need help? Ready to start the decision making process with an informed, professional company with years of experience?